Attracting Prospective Students
In order for UMW to attract the attention of high schoolers, they must appeal to the technologically savvy. In order to tackle this endeavor, the University should look at the following programs and ideas:
Twitter: By creating a Twitter account, the University would be able to reach out to prospective students in a way that they have already accepted and grown to love. By posting new updates the students following the University could see just what they have in store for them.
Facebook: By creating a Facebook Group, the University would allow for prospective students and parents to interact with the University. This way they may ask questions which are not on the website and easily have them answered. They may also be able to create events to which students can choose to attend.
Podcasts: By creating a Podcast, the University could have deans, professors, and even students talk about the University. There could be a diverse range of topics in which the University could publish their views on campus life, academics, and athletics.
Videos: With videos, the University could create virtual tours for every part of the campus. Dorm Rooms, Dining Halls, the Library, Classrooms, the Gym, and Campus Walk could all be documented in detail through a video tour.
Forums: Forums would allow for the community of perspective students, current students, and faculty to interact in a manner in which the prospective students would benefit from open communication. There could be a variety of topics consisting of every major as well as having a page for general topics.
Sharing Images: By using image sharing websites, such as Flickr and Photobucket, the University would be able to upload as many photos of the campus and campus events as they wish. This can help get the attention of prospective students by appeasing the eye.
Group 4: Lauren, Moe, and Justine










